3in1 SOCIAL REEL

Brief
Spotlight value-for-money products across multiple markets, using social-first content that felt engaging, easy to understand, and budget-conscious.

Response
I led the creative direction for the 3-in-1 sets, developing themed concepts that could travel easily across markets. From art direction to styling, each setup was designed to land instantly in-feed — simple, visual, and engaging - delivering strong performance without overproduction.