LEGO NAIL ART

Brief
Reach a new audience who may not already interact with the LEGO brand.
Response
We tapped into nail art - a huge, highly visual social trend that also showed how creative the LEGO Brand could be. It w as an unexpected way to introduce LEGO into new cultural spaces. Working with four creators globally, I briefed and guided local filming before editing centrally, ensuring the content felt native to social while maintaining a cohesive creative standard. This piece of content was our most engaged creator piece of the year.