A BOTANICAL WEDDING

Brief
Reach a new audience and drive discovery through social, using a playful, trend-led idea that could travel across platforms and search.

Response
We hosted a LEGO Wedding — a social-first experiential concept designed to feel playful, immersive and highly shareable across both live and digital audiences.

Leading a team of four, I managed the project from initial concept development and creative direction through to production, installation and final delivery, transforming a barn venue into a fully branded LEGO wedding experience.

This included overseeing prop sourcing, spatial design, on-site production, content capture and post-production, alongside the creation of LEGO’s first interactive selfie wall. The activation generated a wide suite of campaign assets across reels, galleries, web and photography, with content later repurposed for wider cultural moments including Chelsea Flower Show and the Waterloo Botanical activation.