LEGO MASCOT CONTENT

Brief
Introduce the LEGO mascot to our social channels, creating content that could work across Halloween and Friday 13th celebrations in Western Europe.

Response
Using playful scripting and simple, visual storytelling, we brought the mascot’s fun, sassy, and slightly silly personality to life. Two social-first videos were created to tap into the spirit of each moment, designed to travel easily across markets without language, while feeling native to the feed.