GROGU MAGAZINE

Brief
Use LEGO Star Wars products to reach non–Star Wars fans, working only with existing product imagery.

Response
Grogu had already gone mainstream. Leaning into his celebrity status, I cast him as a magazine cover star rather than a traditional character asset - playful, styled, and designed to stop the scroll. The execution flowed like a glossy magazine on Instagram, with the project led from concept through to final delivery.