SEASONAL CONTENT

Brief
Create seasonal content that could work across EMEA and global audiences, while respecting different climates, traditions and expectations.

Response
The work focused on seasonality, separating ideas that naturally travelled from those that were better staying local. Some content - like summer fruits or Easter eggs -made sense across many regions. Other ideas, such as Nordic candle content, were created very deliberately for specific markets.
Knowing the difference meant the content could scale where it should, and stay specific where it mattered - keeping things relevant without overcomplicating it.