STAR WARS AT ST

Brief
Launch the Star Wars AT-ST set on social, reaching new audiences while still speaking to true Star Wars fans.

Response
We created a short, playful social-first film that worked on two levels. On the surface, it showcased the build in a simple, engaging way - helped along by a scene-stealing dog for broader appeal. Beneath that, the video was packed with subtle jokes and references designed to reward hardcore fans who know the universe inside out.
The result was content that felt accessible in-feed, while quietly signalling that this set - and this launch - was made for people who really care.