STORE OPENINGS

Brief
Capture new store openings in a way that highlights both the individuality of each space and the city it sits in, while staying accessible to a wider social audience.

Response
I filmed the openings with a focus on what made each store - and each city - distinct, weaving local details into content designed to feel inviting rather than exclusive. The aim was simple: create social-first films that made viewers think, “I’d like to visit that one day.”