HAYES&JARVIS CONTENT TRIPS

Brief
Refresh how luxury travel brands show up on social and editorial - making the content feel more human, more believable, and less like a brochure. Do this across multiple brands, with smaller budgets, and help teams build the skills to keep it going.
Response
At Travelopia, I led global content trips and in-house filming, creating social content, photography and editorial while presenting and interviewing on location. The focus was on capturing travel as it actually felt - relaxed, considered and authentic - rather than over-produced perfection.
Alongside this, I led and produced a wide range of shoots, both in-house and internationally, shaping content that could flex across platforms and brands. I also ran hands-on workshops in photography, videography and presenting, helping in-house teams build confidence and capability to create stronger content themselves.

This more natural, story-led approach helped the brands stand out in a crowded luxury travel space and contributed to over 55% audience growth, even with reduced spend.